Campaign in session
Dale runs 2 vans and won’t tell you what the problem costs him.
10 minutes on the phone with him. No card, no sign-up for the first call.
Walk me through what happens when someone calls about a burst pipe.
Kayla writes it on the pad. I ring them back when I’m off the van.
And the quote?
I do those at night. Open the last one, change the numbers, send it.
How many a week?
Ten. Twelve. Depends.
What does it cost you when one goes out a day late?
Cost me? Nothing. It’s an hour of my evening.
Look, is this going to cost me anything or not?
You asked what it costs him and let him answer “nothing”. That is the minute it turned.
One fix: make him count the hour out loud, at his own rate, before you name a number.
Run it again.
Crafted Gear is a client simulator. You interview a business owner who withholds, haggles and walks out, then scope the job, price it, and defend that price out loud.
- Landing to a closed deal
- 25 min
- Stages, all graded
- 5
- What you keep
- 1 automation
A video cannot ask you why it’s worth $2,000.
That question is what has been stopping you, and no amount of watched footage answers it. Here the first 10 disasters cost nothing.
5 stages. He reacts to what you actually said.
Graded against a rubric
What you leave holding
The training is consumed. The gear is kept.
Every campaign ends with a working automation, built to a brief you extracted yourself, exportable as JSON. Run 6 campaigns and you own 6 of them, plus 60 hard conversations.
Harbor Plumbing — quote intake / signed at $1,400
Dale is waiting. He is not going to hand you the brief.
The discovery call, the scope sheet and the pitch are free. The Bootcamp Pass is $19 for 48 hours of campaigns, bought after he says yes to your number, not before.